The disasters that have shaken Southeast Louisiana over the last ten years – from hurricanes Katrina, Rita, Gustav, and Ike to the BP oil spill in April 2010, to most recently the 2016 flooding – have created a challenging environment for the small business owners and entrepreneurs who drive the region’s economy. Nonetheless, savvy business owners have sought to take advantage of available opportunities even during difficult times.


In Louisiana, TruFund targets minority and women owned construction, retail, nonprofit organizations and professional service small businesses in historically underserved low to moderate income communities throughout New Orleans, Baton rouge and rural Louisiana where, according to the US Census, 27.3% of residents in new Orleans and 25.6% in Baton rouge, live in poverty.  In Louisiana, there are also huge disparities in employment.  2015 unemployment was 11.5% for African Americans vs. 5% for whites in New Orleans and 13.9% for African Americans vs. 2.8% for whites in Baton Rouge.

TruFund Financial, with years of experience in economic development and disaster recovery projects in Louisiana, has delivered critical assistance to these small business owners as they rebuild their livelihoods and provide for their families.

By providing loans with fair terms during critical times, TruFund Financial has helped small business owners and entrepreneurs—particulaly minority- and women-owned businesses—obtain capital to grow and invest in their businesses, hire new people, and seize opportunity during the downturn.

For more information on loans, please contact us at one of our TruFund Financial offices in Louisiana:

  • Baton Rouge: (225) 706-8442
  • New Orleans: (504) 293-5550

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