Cupcakes by Tish

“Cupcakes by Tish is a small, privately-owned cupcakery, specializing in gourmet cupcakes for all occasions. Every “Cupcake by Tish” is created out of love, and you can taste the difference when you indulge in our cupcakes. All cupcakes and frostings are baked from scratch daily using only high quality ingredients.”
– Excerpt from the
Cupcakes by Tish website

With a loan from TruFund, Cupcakes by Tish received an opportunity to perform leasehold improvements, expand a marketing initiative, and purchase new equipment in order to grow the business, support the family, and provide much-needed jobs in the neighborhood.

Tish Leonard has been baking since her early years as a little girl in her grandmother’s kitchen, when her only tool was her beloved E-Z Bake Oven. In 2010, Tish decided to put her love of baking to use and began baking cupcakes for her kid’s parties. From rave reviews, a business was born. Located in the beautiful historic neighborhood of Old Cloverdale in Montgomery, Alabama, Cupcakes by Tish was an immediate hit, winning the “Reader’s Choice 2012 Best Dessert Award,” and was voted “Best Little Cupcake in Alabama,”

Before starting her business, Tish was devastatingly forced to stop working in her traditional job because her 15-month-old daughter was badly injured while attending daycare, and she needed to constantly be around to care for her daughter. As a result, Tish and her husband were faced with possible financial disaster.

Tish held on to her childhood passion and hobby of baking into adulthood. Faced with mounting debt and stagnant income after leaving her job to care for her injured daughter, Tish decided to turn her passion into a profession. Cupcakes by Tish was an immediate hit—though nobody who had ever tried one of her cupcakes was at all surprised.

Cupcakes by Tish has had such tremendous success that Tish and her husband decided to open another location, employing some 10 more people in East Montgomery. With a loan from TruFund, Cupcakes by Tish received an opportunity to perform leasehold improvements, expand a marketing initiative, and purchase new equipment in order to grow the business, support the family, and provide much-needed jobs in the neighborhood. From the days of the E-Z Bake Oven to a booming business, each batch of cupcakes has the same special touch of love that Tish’s grandmother taught her all those years ago.