March 19, 2020

Media Contacts:
Kim Carter Evans

New York, NY –TruFund Financial Services, Inc., a Community Development Financial Institution announces the launch of its’ Small Business COVID-19 Response Task Force “SBCOVID-19 Task Force;” virtual information sessions and virtual small business resiliency training to help support small businesses through the COVID-19 pandemic.

“Given our extensive experience and involvement in disaster recovery and resiliency efforts, we know first - hand that at the onset of a disaster, immediate relief is an important and critical stage for business stabilization and eventual recovery, said James H. Bason, President & CEO of TruFund Financial Services, Inc. “As the world grapples with the coronavirus pandemic, TruFund profoundly understands the challenges your business may face. We are here to support you.”

The SBCOVID-19 Task Force is charged with the immediate assessment of financial losses and other critical needs to help inform early response intervention priorities and longer-term strategies. On Monday, March 16th, the SBCOVID-19 Task Force released the Small Business COVID - 19 Response Survey to obtain critical data and insights on the needs of small businesses in TruFund’s markets of Texas, Louisiana, Alabama and New York. TruFund will also be hosting a virtual information session this Thursday, March 19th, with federal and local government representatives to share important information about the resources becoming available to help provide relief. The SBCOVID-19 Task Force is also actively coordinating with philanthropic and partnering organizations to share and distribute information about how best to support business communities and ensure a coordinated response effort.

The SBCOVID-19 Task Force is led by members of TruFund’s senior management team who have a depth of expertise in small business disaster response to include 9/11 and Hurricanes Sandy, Katrina & Harvey.  The task force is also comprised of members of the business community to ensure the actions of the task force are relevant and impactful.

“This is a rapidly evolving situation and we want the communities we serve to be assured we are here to provide assistance should they need it,” said Aisha Benson, Executive Vice President & COO of TruFund Financial Services, Inc. “We will continue to proactively monitor developments closely and inform the community of additional actions to support our clients as needs arise.”

For more information visit To apply for virtual small business resiliency training TruFund Program Application