TruFund Receives $1M Grow with Google Small Business Fund Loan, $150K Grant to Help Small Businesses Recover From COVID-19

March 8, 2021 — New York

Opportunity Finance Network (OFN) has awarded TruFund Financial Services, Inc. a $1M Grow with Google Small Business Fund loan and an unrestricted $150K grant to help the CDFI support minority- and women-owned businesses

March 8, 2021 — NEW YORK — TruFund Financial Services, Inc. has received a $1M Grow with Google Small Business Fund loan and a $150K grant from Opportunity Finance Network (OFN), a leading network for Community Development Financial Institutions (CDFIs). The loan fund and grant will support TruFund Financial’s lending services to minority- and women-owned small businesses. 

TruFund Financial Services, Inc. is a 501(C)3 certified Community Development Financial Institution (CDFI) headquartered in New York City with field offices in Alabama, Louisiana, and Texas. TruFund’s mission is to promote and foster economic development within underserved communities and among disadvantaged populations by providing affordable loan capital to small businesses and nonprofit organizations who have difficulty accessing capital from banks or other conventional lenders. 

Over the past 15 years, TruFund has been instrumental in strengthening low- and moderate-income communities and their minority- and women-owned small businesses. As of Jan. 31, 2021, TruFund has approved approximately $168 million in small business loans to over 2,000 small businesses. It has helped create and retain more than 12,000 jobs and provided $97.1 million to the Minority- and Women-Owned Business Enterprise Program (MWBE). TruFund has also provided technical support to thousands of minority- and women-owned small businesses throughout its market and the nation, including small businesses in New York City.

“Being a young business in a field that not many people understand, I knew it would be difficult to get a loan from a bank and pay their interest rates,” said Eliza Blank, founder of The Sill, a business supported through TruFund’s loan services. “I wanted to partner with an organization that would be more manageable and tailored to small businesses. A partnership with TruFund was actually meaningful and not just a faceless relationship with a large bank.”  

Funding received through the Google Small Business Loan Fund and grant will help TruFund continue expanding its reach and community impact throughout its footprint, particularly in the low- and moderate-income communities that need it most. Google’s support will also further TruFund’s ability to serve critical COVID-19 pandemic relief resources and funding to small business entrepreneurs.

“The economic uncertainty sparked by the COVID-19 pandemic has highlighted the need for increased capital to minority- and women-owned small businesses,” said Kim Carter Evans, TruFund’s Vice President, Director of Corporate Communications and Managing Director - Southeast. “This partnership with Google will help us serve a greater number of small businesses who are desperately seeking capital to sustain their operations and continue serving their communities.” 

“Our work as a CDFI has been more important than ever throughout the months of the COVID-19 pandemic,” said TruFund President and CEO James H. Bason. “The immediate assistance we’ve been able to provide our clients wouldn’t be possible without funding made available through opportunities such as the Grow with Google Fund loan and the Opportunity Finance Network’s grant. TruFund is exceedingly grateful to Google and OFN for their commitment to helping small businesses and the communities they serve remain resilient during times of crisis.” 

CDFIs are lenders with a mission to serve small businesses underserved by mainstream finance and a proven model for moving capital into the most disinvested communities. In March 2020, made a $5 million grant to OFN to enable OFN’s member CDFIs, like TruFund, to improve access to capital for the most marginalized communities. The unrestricted grants can support operations, loan capital, loan loss reserve, capacity building, or any other purpose. In total, Google has now committed $170 million in loans and $10 million in grants. TruFund Financial Services, Inc. is one of a growing list of CDFIs to received grants or Grow with Google Small Business Fund loans

There are more than 1,100 CDFIs working in all 50 states, the District of Columbia, Guam, and Puerto Rico. OFN’s more than 300 members serve 58 percent people of color, 85 percent low-income, 26 percent rural, and 48 percent women (OFN Annual Member Survey, 2018). Nationwide, the CDFI industry manages more than $222 billion. 




About TruFund Financial Services, Inc.

TruFund Financial Services, Inc. is a wholly independent national nonprofit Community Development Financial Institution (CDFI). TruFund seeks to stimulate economic development in communities that are underserved by traditional banking institutions by providing fair and accessible capital, hands-on technical assistance, and innovative solutions to small businesses and nonprofit organizations. TruFund was established in 2005 as an organization that advances economic opportunity for people, businesses, and communities in need. TruFund offers more than a loan—it provides an opportunity for underserved small businesses and low-income areas to thrive. 

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Media Contact
Kim Carter Evans
VP Director of Corporate Communications
TruFund Financial Services, Inc.