FOR IMMEDIATE RELEASE
TruFund Financial Services, Inc. Appoints Deirdra Cox to Board of Directors
NEW YORK, NY – March 24, 2025 – TruFund Financial Services, Inc. is pleased to announce the appointment of Deirdra Cox to its Board of Directors. A distinguished leader in community development, financial literacy, and small business advocacy, Cox brings nearly four decades of expertise in banking and economic empowerment to further TruFund’s mission of providing innovative financial solutions to underserved communities.
As the Founder and President of Community Sustainability Enterprise (CSE), a Georgia-based nonprofit, Cox has dedicated her career to fostering inclusive economic opportunities. Under her leadership, CSE has transformed jobs into careers, financial literacy into generational wealth, and collective success into an equitable economy. She also serves as President and CEO of Manifested Strategies, LLC, where she partners with corporations, Chambers of Commerce, faith-based organizations, and municipalities to integrate humanity into strategic frameworks that drive sustainable impact.
Cox’s vast experience includes promoting sustainable homeownership and small business growth through financial literacy, workforce development, and one-on-one coaching. Her ability to create and lead collaborative partnerships has made her a key driver of socioeconomic transformation across the Southeast. In her role as Executive Director of the Gwinnett Chamber Foundation, she has spearheaded initiatives to educate, certify, and create opportunities for small, minority, veteran, and women-owned businesses.
“Deirdra’s dedication to economic inclusion and empowerment aligns perfectly with TruFund’s mission,” said James H. Bason, President & CEO of TruFund Financial Services, Inc. “Her extensive experience and deep-rooted passion for fostering financial self-sufficiency will be invaluable as we continue expanding access to capital and resources for underserved entrepreneurs.”
TruFund Financial Services, Inc. is committed to advancing economic mobility through financial innovation, advisory services, and impact-driven lending. With Cox’s appointment, the organization strengthens its ability to address disparities in access to capital and provide transformative solutions that empower businesses and communities.
For more information about TruFund Financial Services, Inc. and its initiatives, visit www.trufund.org.
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Media Contact:
Allison M. Washington
Assistant Vice President | Director of Marketing & Communications
TruFund Financial Services, Inc.
awashington@trufund.org
917.838.5804
